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Description:
Trend setting marketing analysis and marketing plan program.

PlanMagic Marketing 6.0 guides you through the comprehensive model marketing analysis and planning workbooks. Follow the worksheets and enter the required information. The end result is a professional report in no time.

Marketing planning goals:

Increase your business volume. Improve your profitability. Find new customers/ clients. Deal more effectively with stubborn competition. Improve awareness among key publics. Penetrate new markets. Achieve long-term stability. Develop more effective strategies. Know where to promote your business. Get the most from your sales people. Implement marketing strategy without risk of failure. Develop more effective promotion.

Program features:
- product line generator and products per product line generator
- easy-to-follow marketing plan guide
- detailed analysis of internal & external factors
- detailed analysis of product mix, markets, competitors and customers
- clear market, HRD research information
- 20 conclusions compiled & ready to be printed, pre-defined action list
- fully automated charts and ratios
- comprehensive goals and strategy settings
- pre-defined spreadsheets with automated charts (MS Excel XP/2000/97)
- complete demographics and psychographics
- target markets and product/market combinations definitions
- marketing budget and budget comparison (1/5 years)
- information can be imported from and exported to other applications
- and more..

Minimum requirements: Windows 95/98/ME/NT/2000/XP, MS Excel XP/2000/97, IE4.0x/IE5/IE6 -- License: Shareware

Company/Program URL: http://planmagic.com/marketing_planning.html content_stop

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